ON THE NAME
What MA.KOKORO means
Makokoroー真心
A caring for another that goes beyond gain or loss.
Honneー本音
A pure intention or will, free of fear, anxiety, or self-interest.
MAー間
The space “between” things — between people, between thoughts.
MA.
A master's degree from Aalto University's Creative Sustainability programme.
Makokoro × Honne × Action
=a happier self, a gentler world.
The domain is .earth because I wanted to hold a wish — that magokoro might spread across the world.
ON THE MARK
a plover, inspired by Aalto's curve
The MA.KOKORO mark takes a Japanese pattern — the plover, chidori — and redraws it, inspired by Alvar Aalto's curved forms.
The plover is a bird long used in Japanese textile patterns, considered a symbol of good fortune: overcoming hardship together, reaching a goal.
Alvar Aalto worked in an era when mechanisation and efficiency were arriving fast. As architects of the time pursued rationality and functional beauty, Aalto embraced the advance of technology, and still kept asking a question from within modernism itself: where does what can't be mechanised — the human touch, a closeness to nature — belong?
We're facing a version of that same question now. As AI takes over more of what used to be human knowledge work, where, and how, do we keep the judgment and sensibility only a person can hold?
So that we can still act with a sensibility that's our own, even in the age of AI — and so we can overcome what's hard together, the way plovers do — MA.KOKORO's mark came to look the way it does.
Two Approaches
Belief Architecture × Tracing Happiness
COACHING
Belief Architecture
Looks toward
Your inner world
What it does
Understands belief, and rebuilds it
The question
How do I want to live?
What you take with you
A sense of direction, and the ability to navigate it yourself
TOUR
Tracing Happiness
Looks toward
The world around you
What it does
Actively senses the mechanics of happiness and abundance
The question
How do we actually live?
What you take with you
The realization that happiness is already here, and there
WHY
Both Matter
What coaching,
ordering the inner world, leads to
As you come to understand what makes your heart come alive, what truly matters to you, you start noticing the world around you. Because that outer world keeps shaping your mind, whether you notice it or not.
What the tour,
reading the outer world, leads to
There is a limit to how much of the outside world we can reshape: the streets, the city, its culture, the people who live there. Rather than focusing on what's missing, appreciating what is already there, and building forward from it, is healthier, both for us and for the place itself.
Looking at both, the inner mind and the outer world, through architectural thinking, with a wide and structural view, we come to actively see the place and the way of being where we can be truly ourselves. That is MA.KOKORO's perspective.
Toward
an Authentic Self.
Belief Architecture coaching orders the beliefs within.
Tracing Happiness tours read the quietly grateful structures without.
Together, they lead to noticing what is truly "like me," and what is truly "like this place" — letting that sense of gratitude widen, quietly, outward.
＃Authenticity
＃Fūdo (風土)
＃Response-ability
＋See the academic background
For Those
Who Resonate
Shall we create a kinder world?
Belief Architecture Coaching
For those who want to order what's within
We make the structure of your thinking visible, and draft a blueprint toward the self you want to become.
See Coaching
Tracing Happiness Tour
For those curious about a happier way of living
Step into the everyday life of Finland, one of the world's happiest countries, and read the foundations of that happiness together.
See the Tour
※ The tour is currently offered in Japanese only.
